META THREADS
Meta Threads, now known as DOTEXE, sits at the intersection of streetwear and gaming culture. Built for gamers and esports enthusiasts, the brand made a name for itself through bold graphic design, cultural collaborations, and a genuine understanding of what the gaming community actually wants to wear.
Contribitions
Social Media Management
I crafted copy for Twitter and Instagram and contributed to video editing for TikTok, helping shape the brand's voice and keep content consistent across platforms.
Discord Management
I created and managed the Meta Threads Discord from scratch, building it into an active hub where fans and customers could connect with the brand and each other.
Influencer Relations
I managed creator partnerships and helped expand the brand's influencer program, personally working with Summit1G, StoneMountain64, CouRage, and more to drive visibility and reach within the gaming community.
Monday Night Meta
I organized and ran the brand's weekly tournament series, Monday Night Meta, handling logistics and live streaming each event on Twitch to grow the brand's competitive community week over week.
