Hell Clock

Hell Clock is a roguelike ARPG by Rogue Snail & Mad Mushroom. Play as Pajeú, the Clockmaker, descending into a supernatural retelling of Brazil's War of Canudos, forging powerful builds from ancient relics and abilities in a dark fantasy world where every second on the Hell Clock counts.

Managed as Community Manager at Mad Mushroom GG

Contributions

Community and Marketing

Hell Clock's roots in Brazilian history made it a natural fit for the LATAM gaming community. I helped direct marketing efforts toward that audience, tapping into real cultural pride around the game's story and driving significant support from the region.

ARPG Creator Partnerships

I worked with content creators from the Path of Exile and Diablo communities to bring Hell Clock in front of dedicated ARPG audiences, positioning it alongside the genre heavyweights that inspired it.

Maxroll and Community Builds

I facilitated getting Hell Clock featured on Maxroll, a go-to destination for ARPG build guides, and worked to get community-made builds showcased on the site, giving the game credibility within the hardcore ARPG scene.

Community Wiki.gg

I set up a community wiki through Wiki.gg to document Hell Clock's extensive systems, story, relics, and builds, giving players a dedicated resource to dive deeper into the game's complexity.

Social Media Examples

Hell Clock Discord

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