Nostal Homes is a platform helping international buyers purchase second homes in Japan, built on the belief that everyone should have the freedom to live and immerse themselves in the cultures and places they love.
Contributions
Real Estate Research
I sourced and identified properties across Japan to feature across Nostal's social channels, finding homes that balanced visual appeal with the kind of lifestyle storytelling that resonates with an international audience.
Short-Form Content
I produced TikTok and Instagram Reels for each property, blending estate photography with footage of the surrounding region to paint a picture of the full lifestyle, not just the home.
Social Media Growth
In one month I grew Nostal's social presence from zero to 370 followers on TikTok and 2,300 on Instagram, generating over 250,000 impressions across both platforms.
Website Consulting
The social campaign drove significant traffic to Nostal's website, so I advised the team on setting up a newsletter and interest form to capture and manage the influx of prospective buyers.